Our client, one of the top 3 Cloud Vendors worldwide, wished to explore the feasibility to launch a product and service tailored for enterprise customers. Specifically, they asked STRATYGIKA to analyze if:
1) Pricing was main driver for enterprise customers to switch cloud vendors.
Through STRATYGIKA’s expertise network, 24 interviews were arranged, validated, and conducted with F100 CIOs and CTOs: including experts and decision makers of companies the likes of Uber, Macy’s, Citi, and Johnson & Johnson.
Our analysis identified additional licensing requirements that enabled our client to gain market share from competitors; including overage protection plans and rollover options. Client launched an enterprise product that is gaining significant traction across enterprise clients.
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