Contrary to the initial hypothesis, two large, underserved, and profitable market subsegments were identified: Overall Black women tend to be more educated than Black men and the opposite occurs with the Latino population.
As in other technology industry subsectors, the COVID pandemic almost eliminated the hesitancy to obtain online education programs of executives which significantly accelerated our client’s go to market plans. To leverage this unique opportunity, a detailed customer strategy in each key population subsegment was crafted to offer tailored leadership development courses.
The Total Addressable Market (TAM) was valued at $12.77 Billion.
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