1) Our task was to define the size to the Canadian fixed route market.
3) Identify the market dynamics in terms for regulatory barrier to outsource the fixed route market.
2) Define the key players in the market by province.
The total outsourced Canadian fixed route market value stands at $500 Million. A customer-centric framework “to win” in Canada was developed from the intelligence gather by interviewing 13 High-Profile SMEs. These interviews included, the former heads of Veolia, Presidents of Transport Associations, and several top-ranking Government Officials.
Valuable market knowledge acquired in the process, led to the prioritization of 10 different contracts, worth over $150 million in annual revenue in the Québec province. The project also discovered and new pattern in the market change across Québec, that could generate up to $250 million in ancillary value within the outsourced fixed rout market, an opportunity ripe for our client.
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